AVNT prides itself on finding the best products from around the world. When starting to sell in a new country it might be a good idea to protect your brand with a trademark application.
Whether it is your company name or product name, in order to protect it from possible squatters, it is a good idea to register with the trademark office in each country. In Taiwan, trademark protection is valid for 10 years and can be extended indefinitely.
These days Taiwan is counted as a quite safe country for intellectual property, but better safe than sorry.
Registering a trademark in Taiwan is straightforward process. AVNT is working with a very experienced company called MUSA Trademark. They registered our own trademark as well as those belonging to many of our partners. They are members of both the French and Canadian Chambers in Taiwan.